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Market Visit to Sochi & Krasnodar
21-27 March 2010
Krasnodar and Sochi
Over US$6 billion has been committed to building Olympic venues and related infrastructure to transform the Black Sea town of Sochi into a first-class host site with modern transport links. The level of construction of infrastructure and leisure activities throughout the Krasnodar region will be formidable and a principal goal of the Russian Government. The impact of such growth has placed the Sochi and the Krasnodar region in the international spotlight.
The City of Nottingham has developed close links with Krasnodar City to establish and build business between both areas. UK Trade & Investment's visit to the region will look to build business relationships further.
Krasnodar Krai (krai meaning ‘Territory’) is the Southern-most border region of Russia and covers an area of 76,000 km sq with a population of just 5.3 million. The Gross Regional Product (GRP) has grown faster than Russian average, through an economy based on rural/agriculture, the industries of mining and manufacturing and the production and distribution of power, gas and water.
Sochi is located in Krasnodar Krai just north of the southern Russian border and has a population of around 395,000. Sochi has a humid sub-tropical climate and is situated between the Black Sea and the Caucasus Mountains. The town and sea port is popular with Russian and eastern European tourists. Hospitality standards are poor and Sochi lacks international know how due to the town being largely dominated by small local businesses.
"London 2012 bid had 75% of facilities in place – we have nothing"
By 2014 Sochi is looking to to raise the hospitality and quality of facilities including hotels, restaurants, roads, offices, retail outlets, power generation and stadia to the international standards expected by visitors to the Winter Olympic and Paralympic Games. Around 5,700 front office/line management and 33,500 service staff will need training in all areas.
The Russian Government wishes Sochi to become a flagship European tourist destination with a legacy beyond the games, acting as a catalyst for development of Russian Black Sea coast resorts. Sochi is aiming to become a roundtable for companies in the hospitality sector, federal and municipal bodies, and a major source of skilled workforce for the Games Sochi 2014 and Russian tourism industry.
The wider development of Krasnodar ahead of the Games is a huge task, and will create one of the most dynamic elements within the Russian economy.
"The proven expertise, innovation and professionalism of British companies make them world leaders in this field. It has never been more important for UKTI to make these businesses aware of the support that we can give them to capitalise on this." UKTI Chief Executive Sir Andrew Cahn
A number of British companies have already won contracts to work on the Sochi Games, and MOCT - one of the largest civil engineering contractors in Russia - has signed a multi-million pound contract with JCB to buy plant for use on the Winter Olympic transport infrastructure.
But the majority of opportunities for UK firms have not yet been tapped. Our visit to Sochi and Krasnodar between 21-27th March, will allow you and your business to explore the vast potential in the region for UK businesses.
For more information and to register
For more information please view the visit programme, why you should join this visit, Sochi and Krasnodar and how we are helping companies to make a video to use on overseas visits.
If you would like to join this visit or to discuss this opportunity in more detail, then please contact Elaine Aylen on 0845 052 4001 or email events@uktiem.co.uk.
The closing date for applications is the 26th February 2010.
Yours sincerely
Simon Grandidge
Marketing and Events Manager
UK Trade & Investment
Tel: 0845 052 4001
PS: Why not take the time to find out more about the other international trade events we are running?
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